Slingshot’s story starts where many creative shops find themselves — on the rollercoaster of unpredictable revenue, undervalued services, and the overwhelming pressure to keep the business afloat. Sean Doyle, a seasoned creative leader with over 30 years of experience, launched his own design shop. Early on, his shop thrived creatively but struggled to position its value.

The turning point came when a client pulled back the curtain and revealed what Sean had been leaving on the table. Sean had worked tirelessly to land a small creative project, but in doing so, he provided what the client later described as $20,000 worth of untapped strategic value in the proposal — at no additional cost. This revelation sparked a shift. By aligning his creative services with his clients’ goals, Sean’s design shop transformed from chasing projects to securing six-figure contracts. It wasn’t luck — it was a repeatable process, one that Sean and Alex Sherman would later refine into what is now Slingshot.